About matchboxes, copywriting and bromides…

9 Feb


Things change. It’s the law of nature.  These days Bromides and spray cans have no place in advertising agencies. Copywriting is impossible without computers and internet. Jpegs killed the Styrofoam presentation sheet “Hero”.

Not only at work. Everything has changed in life too.

My table salt is iodized now. Washing powder is granulated and tooth paste has Sinclova 5. FM radio has RDS, earphones are powered with cobalt coils and the hand sanitizer disinfects without drying my skin with its 70% ethyl alcohol and 30% moisturizer mixture.

But there is one exception…
Still my matchbox retains its pretty old self, a small stick with some ignitable powder on its side. Dependable and good to the last…well :)

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