Jobless in Kochi? Start a boutique in Panampillay Nagar & promote through Facebook!

Jobless in Kochi? Start a boutique in Panampillay Nagar & its Facebook page!

 

 

 

 

 

 

 

 

 

Go to Kochi and bump into 3 random individuals- chances are two of them are running their fashion boutiques in Panampillay Nagar. Every ladies tailor I know has done their best to catch up with this (now one year old) fad. They have changed their shop names and started displaying cloths on mannequins while creating a page on Facebook. Thus “Vanaja Tailors” has been renamed into “Le Lorel Boutique” and “Niram Ladies Dresses” into “Hues Boutique”. Panampilly Nagar is the new fashion capital of Cochin!

So be it!

As far as I know, this is what you have to know to start a boutique:

1. You have to know to stitch churidars-this is very important. You got to do it like a pro.
2. Then you have to learn to manipulate the stitching of churidar in such a way that it resembles something similar to churidar (but not exactly a churidar!) and name it creatively like Pehalwan Choli, Shawkeen Kamiz, Mumtaz Pallu, etc.
3. Where will you find your raw material cloths? That’s your own well-kept secret. Every month you travel to some remote places in Delhi, Gujarat &….
4. Worried that you have no designing sense? It’s not a problem. The trick is to take two unrelated coloured cloths and cut them left, right and centre. Then to stitch them all together without fear or remorse. This way you master the most required enigmatic skill called MIX & MATCH!
5. And now promoting these stuff on Facebook. That’s easy. Actually very easy! You stitch a dress, shoot a pic, post a post and someone working in Kakkanad Infopark will open their deep wallet for sure. And also eye for NRIs coming home!  (See, this way you don’t even need the help of a Social Media Agency!) 😉

I know, things are not as simple as I wrote here. Well! But social media, especially Facebook is helping these new entrepreneurs-small & big to find their market and sell without incurring huge advertising or marketing costs. That’s promising. Digital is closing the gaps once existed between the seller and the buyer.

Ah! I forgot to mention one last point. Being the wife of a celebrity helps if you are planning to start your boutique. Its gives a boost to your shop, especially if your husband is a movie star!

Let’s Boutique!